opinion or point of view To sell products or services To allow users to share files or download software … many others. Is the purpose of the website as a whole clear, on and off site? Make sure the overall purpose of your website is clearly explained, ideally on the About page. Scoring guidelines include examples of pages with "non-obvious purposes" - pages that seemed useless or inaccurate on their own, until the rater referred to the About or FAQ page and discovered that they were actually beneficial (see Section 2.2).
Additionally, Google reviews independent sources to see if the site's reputation matches what it claims about itself. In the event of a conflict, Google will tend to believe what outside sources have to say. For small businesses or organizations, a lack of reviews or company employee list reputation information does not mean that the site is of low quality (see Section 2.7). Meat main content and useful secondary content Does the page have quality main content? The main content of a webpage (which excludes ads, sidebars, and other additional parts that don't directly serve the purpose of the page.
can score a high quality score if ALL of these are true:There is a satisfying amount of high-quality main content on the page. The page and the site have a high level of EAT (expertise, authority and reliability). The site has a good reputation for the topic of the page. There are no strict rules and no minimum number of words per page. The guidelines encourage reviewers to decide whether the main content satisfactorily fulfills the purpose of the page. Is there additional content on the page that is useful to users? Google recognizes that additional content "can be a big part of what makes.