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Str Opurbo
Jun 16, 2022
In Fashion Forum
Rich text is the human way of writing emails. HTML formatted emails are fine but pretty is not our job. Rich text is how humans communicate, says MSweezey. Job Function Email List Click To TweetThe large US bank where Mathew works is testing the differences between HTML and rich text. It sends the Job Function Email List same email using two formats. Engagement, measured in open rate, was four times greater for rich text formatted emails. Ask them to ask the next question Mathew offers a scenario familiar to many in business. You go to the boss's office to share ideas. Boss says no. A few weeks later, the boss returns with a "new" idea - the same idea you suggested weeks earlier. Job Function Email List Your current boss trusts the idea because it's his. Your prospect is like that boss. Job Function Email List You can't just send them a series of six emails after they've downloaded the white paper and expect them to buy. You have to let them answer for themselves. Your job is to nurture them to ask the next question. Companies that use lead nurturing the right way find that they close deals 34% faster, according to Salesforce research. Job Function Email List Companies that use leads who nurture in the right way find that they close deals 34% faster, said salesforce via annoying. Job Function Email List Click To TweetSo how do you do that in an email? Include a secondary call to action in your email.
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