Order to benefit the business. Marketers use it to increase traffic, engagement, conversions, and other metrics. To achieve high indexes, you must try to change the content marketing strategy based on several principles of behavioral psychology. Reciprocity reciprocity is a psychological response to a positive effect. Companies use this principle by offering a free offer to their subscribers, thus building customer loyalty. Content is a great tool to put the principle into practice. Your content should be nifty, profitable, and free. Some good examples of content tools are helpful articles or blog posts, free e-books, and online webinars. Reciprocity informative principle this principle was developed by george levenshtein In the early 1990s. It states that when people need certain information, they will look for it in any way possible in order to obtain it. In email marketing, this company mailing list principle is achieved by creating a situation that would arouse the curiosity of subscribers, leading them to want to know more about you. The easiest way is to use an attractive title. Big title the most catchy headline was in barack obama's 2012 election campaign emails. The headline "Do it for michael" garnered a huge amount of clicks. Hacking: people like to receive information instantly. Are looking for instant gratification and thus using words like “quick”, “quickly” and “instantly” get a head start over others. Social justification this principle states that customers prefer to buy a product that they have been advised to buy by relatives or friends rather than by the company. People, by their nature, tend to follow others, believing that others know better products than they do. To implement this principle, marketers use content that subscribers can comment on and share. For example, it could be a blog post, social media post, etc. It has been proven that if some readers comment on your article and share it with friends, then their friends will do the same. Don't forget to add social