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西法特西法特
Aug 02, 2022
In Fashion Forum
“One of the really exciting things that we’re able to do through the integration of Samsung’s data and our automation approach is pushing the sort of messages that we know are going to best resonate with individual customers,” he says. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. For instance, Melton says the brand can determine the model of phone somebody already owns and tailor communications to that fact, such as to promote Samsung’s trade-in programme, in which customers can swap their existing phone for a new device to obtain a discount. With new and more stringent privacy-related measures being implemented by tech platforms and legislative bodies alike, Samsung’s recent focus on DTC has come at the right time, bringing with it the opportunity for more sophisticated personalisation – and the potential for longer-term loyalty as a result. “The idea is that DTC will continue to grow, it will continue to accelerate, and it will be the way that we transition from branding to point of purchase; having a more direct one-to-one relationship with our customers,” says Melton. “That is why I am excited for the future of Samsung.” Indeed, for many brands looking to get closer to their customers, it seems first-party data is the only way to go in a cookie-less, post-Covid world.The top 25 Econsultancy articles of 2021 Every year as we approach the holidays, we share our most popular posts of the year. Here’s the list for 2021, touching on themes such as data privacy, TikTok, customer experience in the round, and digital transformation in FMCG and B2B.
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